As the Art Director at Kith, Lana worked directly with the Founder to oversee the conceptualization and execution of all brand content and physical activations. She was responsible for ideating and art directing all of Kith’s campaign, lookbook, and editorial photoshoots as well as films. This included overseeing concepts for set design/location of shoots, selection of models and talent, creating moodboards, overseeing the shoot calendar, executive produce the shoot, being on set to oversee the shoot, and all other matters that pertain to photoshoots for Kith, Kith Women, Kith Kids, and Kith Treats, as well as all third party partnership editorials.

Additionally, she was responsible for the conceptualization and execution for all physical activations in Kith’s global retail stores to create cohesive storytelling between the content and physical experience and worked closely with their production team and vendors to ensure the space is brought to life the way she wanted it. Lana oversaw the Kith Women & Kith Kids social channels as it pertains to aesthetic, rollout and promotion of product launches, while also overseeing all Kith’s main social channels and websites as it pertains to aesthetic. Lastly, she managed the Kith Women’s gifting list and led those relationships.