As part of her position at Kith, Lana was in charge of ideating and art directing all of Kith’s campaign, lookbook, and editorial photoshoots as well as films. This includes overseeing concepts for set design/location of shoots, selection of models and talent, creating moodboards, overseeing the shoot calendar, executive produce the shoot, being on set to oversee the shoot, and all other matters that pertain to photoshoots for Kith, Kith Women, Kith Kids, and Kith Treats, as well as all third party partnership editorials.